This data is helpful because you can tell how long the average visitor is spending on your site after landing. It will also display the average number of pages viewed from each keyword, average visit duration, and the bounce rate. This will give you a firsthand look into which keywords are the top performers and which are hardly bringing in any traffic. From the Google Analytics dashboard, clicking Traffic Sources > Sources > Search > Organic will provide a list of keywords in ascending to descending order in terms of how many visits they have received. Identifying patterns and understanding which keywords are bringing in the bulk of traffic is highly advantageous for getting the most from SEO efforts. For many businesses, it’s their main source of traffic. Search engine optimization is becoming more and more important, and for good reason. Here are some primary features and how they can be used to improve your marketing campaign. According to Google, this platform “not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.” With a comprehensive set of features, Analytics provides pretty much everything needed to optimize your efforts. Of all the platforms available that provide business owners with website metrics, Google Analytics is one of the most widely used.

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